How Communication With Children And Young Essay

Children at different ages require different levels of attention, younger children will need more support which would mean more physical support, as children get older they need help with explaining and discussing their thoughts and issues they may have. When talking to different ages of children your vocabulary will need to change as younger children wont understand you if you were to use big words, so small and simple words would need to be used, as children get older turning into young people your vocabulary would develop more. Children and young people who may have communicational difficulties would need a whole different approach in the way you talk to them and the way they may communicate back. Some children and young people may be shy and quiet which would effect the way you would communicate with them, you need to adapt and respect how different children and young people are and their own individual needs. Some children and young people have a stammer or another type of speech disorder, when the child or young person are talking to you, you need to give them time to talk, never butt in to try and complete what they are saying you have to be patient and understand their speech disorder, if you try and rush them it will only make things worse as the child or young person will feel anxious and may find it harder to communicate with you. Working with children or young people who have special educational needs, you may need additional training such as sign language or makaton to help with communication. â€Å" Myself and the other staff use makaton in school, which is a big part of communication towards the pupils â€Å" The reason why makaton is used within the environment of special needs is that it is made up of simple words and signs, makaton is used for all ages who have learning difficulties, sign language is used for the deaf and it has its own vocabulary which is why it wouldn’t be appropriate for the different age ranges who have learning difficulties it would be to hard to  grasp. In my school the pupils use pecs book which are made up of pictures that they can relate to. The pecs books are all pictures and a â€Å" i want â€Å" picture so when they request something at snack some children will point to â€Å" i want â€Å" and then to what they have chosen to have for snack, but some children will only pick out what picture they want like â€Å" a apple† and they will put it into my hand, i will then respond by saying the â€Å"child’s name wants apple good talking† followed by giving the child a piece of apple. Some children use these pecs books at home to help with communication. Picture symbols are shown and given to the pupils on every transition, if for instance we were going to PE there would be two picture symbols on a schedule they would be a picture of a classroom and of PE, this shows them that after PE it is back to the classroom. This is such a great way of communication.

Exporting Toys from Belgium to the People’s Republic of China

[pic] ________________ KATHOLIEKE UNIVERSITEIT LEUVEN Faculty of business and economics International Marketing Toys: Exporting toys from Belgium to the People’s Republic of China [pic] Julie Mertens 1 Master TEW Prof. Pierre FrancoisAcademic year 2008-2009 1. Table of contents2 2. Introduction3 3. Consumption culture in the People’s Republic of China 4 1. China and its economic growth 1. Export5 2. Open economy 3. Middle class people’s consumption culture 2. Culture 1. One child policy 2. Filiarchy6 3. Six pocket syndrome 4. Parental education 5. Children’s personal expenditures . Mian zi7 7. Mien-tsu & Lien 8. Guanxi 9. Fake products 10. Cheaper before better8 11. Religion 12. Astrology & superstition 13. Language 14. Emotions9 15. Business culture 16. Research studies 17. Hofstede10 4. Proposed Marketing adaptations 11 1. Segmentation 2. Targeting 3. Positioning 4. Price adaptations 12 5. Product adaptations 1. Product specifications 2. Assortment chang e13 3. Brand name 4. Image 5. Packaging 6. Service level 6. Distribution Strategy14 7. Communication15 1. Media and the message 2. Advertisement and promotion 5. General conclusion16 6. References17 7. Apendices18 . Introduction Nowadays, in this time of economic depression, some people believe the era of globalization is over. Others consider globalization as a necessity in these times of integration into one worldculture. In this paper, I will try to indicate if and to which extent the marketing-mix should be adapted when exporting Belgian toys to the People’s Republic of China. First, a little company introduction is given. Secondly, some relevant facts and numbers about the People’s Republic of China are discussed. Then, some cultural differences between Belgium and PRC are considered. Finally, the proposed marketing adaptations will be under consideration. Lilliputiens: a company introduction Lilliputiens is a Belgian company that specialises in the production of fabric-based toys. What sets them apart is the extremely high product quality. Their aim is to ensure that all of their toys combine their three core values: provide quality toys at reasonable prices, which are fun to play with, great to look at and have an educational value. [pic][pic] In order to properly stimulate their little customers, namely boys and girls in the zero to five age range, they have created gentle toys made of soft fabric. Their senses are stimulated thanks to the use of a diverse range of textures, sounds, shapes and colours. The toys are designed with the knowledge that toys enable children to imagine, touch, create and think. Those provide a key role in children’s development. Another special feature of the toys is that they evolve in a way that accompanies the baby throughout his or her passage into early infancy. As the child grows, the new play elements are revealed, making new activities and games possible. As a consequence, these toys no longer need to be put back in the box after just three months! Not only dolls but also a play mat, a food pyramid, a table set and a ruler are amongst the Lilliputiens’ product line. [pic] [pic] [pic] 3. Consumption culture in the People’s Republic of China China and its economic growth China is the greatest and most challenging new frontier that international marketers are facing today. China is the most populated country in the world. With one fifth of the world population and the largest population of children in the world, it is an enormous potential market. China’s economic growth has risen 11% during 2007 and keeps developing. There is new money to spend by the 200 million acquisitive people in the middle class. But numbers are not everything; you have to win people’s hearths to be and stay in business. Let that be the issue of this paper. [pic] Figure 1: China’s estimated per capita income per province in 2003 As shown in figure 2 and 3, China’s economic growth passes unequally. Eastern regions have known a faster growth that has given rise to an enormous gap between Eastern and Western China. Eastern China has become more occidental with different needs as a result. In this paper, only China’s Eastern, urban regions will be discussed since China’s ten largest cities, which contain only four percent of China’s population, account for approximately 22 percent of its earning power and 19 percent of its spending power. The urban children’s market contains around 100 million children. Figure 2Figure 3 Export The Chinese market is a paradise for both internal and foreign investors. In 2006, Belgium has exported for almost 3 billion euro to China. This makes China Belgium’s thirteenth trading partner with 1. 1% of our GDP. However compared to India, Belgium’s eighth business partner, the export ratio is lower. To further improve export, good connections will be needed. Open economy According to Eugene Wang, China is relatively open to foreign investments. China has the largest supply of foreign direct investments. Compared to India, China’s tariff protection is more modest and keeps declining. This has resulted in a rapid increase in the volume of imports. In 2003, China’s imports rated 30% of its gross domestic product, which is twice the import ratio of the U. S. Foreign firms with facilities within China account for 25% of all manufactured goods. These goods can be exported or could serve China’s internal market. Middle class people’s consumption culture The present middle class or â€Å"new rich† have made money and acquired standing in only one generation. China has an ambiguous relationship towards foreign culture; Chinese both worship and avert it. Imported goods represent purchasing power, status and good taste. Chinese start to adore Western culture and lifestyle. Although the Western consumption culture conflicts with their traditional consumption culture of thrift and spending in proportion to income, the middle class have become a part of the consumerism culture, especially in the fashion consumption. Albeit their norms and values tend to incline towards the Western culture, imitation is gradually transferring into their own consumption culture. â€Å"I consume so I exist† is the new attitude. The new rich surpass actual needs and as a result become more qualified for merchandising and advertisement. They spend a lot of money on consumer goods, like toys. A potential market is definitely there! Culture Cultures are learned by parenting as well as social interactions and therefore they can change. Despite the impact of current globalization, cultural differences will stay. One-child policy The biggest cultural difference between the rest of the world and China is the â€Å"one-child policy†. Since 1979, due to China’s history and more specifically the population control, law states a maximum of one child per household. Observational data shows that there are 18% more boys than girls. Compared to the world average, this percentage lays 15% higher! In China, men stand for responsibility for the family and are raised to become the head of the household. Therefore, people prefer to have a baby boy rather than a baby girl. However, in the urban regions this is gradually changing. More and more parents cherish the same ambitions for their girl. In fact, in the big cities girls are preferred because parents will not have to worry about being able to provide enough hope chest. [pic] Figure 4: Advertisement to promote the one child policy: carry out family planning – implement the basis national policy Filiarchy Whether a child is born as a boy or a girl, it is born with much more responsibility on his shoulders than in the rest of the world. When it comes to education, health or money, parents will do whatever it takes to contribute to the success of live of their children. For that reason, the one child determines the household. According to Mc Neal and Yeh, Chinese children influence the consumption pattern in such a significant way, namely by 68%, that outsiders look upon him or her as a â€Å"spoiled brat† or â€Å"little emperor†. In the case of toys, the influence on the parents’ purchases mounts up to 93% for children in the zero to five age range. On an annual basis, Chinese children exert a direct influence on play item purchases of three billion dollar per year. It can be said that China has shifted from a patriarchy to a filiarchy; kids have become the centre of the universe! Six pocket syndrome Chinese parents spend much more time, money and effort on their only child’s development. Chinese children are not only raised by their parents but by the whole family. This second source of money, the grandparents, lives in the same household due to other standards of living. This results in six adults indulging one child. This effect is better known as the â€Å"4-2-1 indulgence† or the â€Å"six pocket syndrome†. Parental education In China, society is much more collective than in Belgium. This is reflected in the Chinese family and kinship system. It is not unusual that grandparents live under the same roof. Not surprisingly, family has a tremendous impact on a child education. From birth, Chinese children are learned to respect and obey their elders. Unlike in Belgium, Chinese adults keep seeking for parental approval. Children’s personal expenditures In the first place, children learn about new products from other children, followed by advertisement and store visits. Research has shown that there is a difference in requests between boys and girls. Beyond expectations, girls ask significantly more for toys than boys! But who pays for their expenditures? For children under the age of four, it are the parents and other relatives who buy and pay for the toys. Unexpected but true, according to Chan children start to spend their own money on their own wants and needs from the age of four, mostly toys and food! Mian zi Chinese children do not spend all of their money. A four year old saves around 75% of his pocket money. Their regular income can be spent but special incomes given on birthdays or Chinese New Year are expected to be saved. Learn how to manage money is a second but just as important reason why Chinese parents give their children money. China derives from a socialist economy and has a culture that emphasizes on saving money because they believe this contributes to the development of one’s prestige, which is called â€Å"mian zi†. Mien-tsu & Lien Mien-tsu stands for a reputation through drive, ostentation and success –often expressed by personal wealth-. The more mien-tsu a person has, the higher his social status is and the more influence a person has on others and important decisions. A person’s mien-tsu is dynamic; it can change over time by someone’s success or failure. Lien represents the confidence of society in a person’s sincerity and can only be lost by misconduct. Together, they determine the importance of a person in his interpersonal relations among Chinese. In China, this is extremely important when doing business, because contracts are defined by trust and connections. Guanxi If a Chinese wants to be successful in business, he needs more than just brains. Guanxi is a personal network of influence and social relationships that is used to obtain a service or favor for ‘reasonable purposes’. Guanxi can be compared to social capital and so it is not an act of bribery. The line between guanxi and corruption is rather thin. Chinese have a different view on corruption and crime. Corruption is very big issue in China, even within the Chinese government, which censors certain information. As a result, statistics should always be used with cautiousness. Fake products In China, counterfeiting is a national sport. 40% of all counterfeit toys have China as its country of origin. Although China has signed international agreements on patents and production rights, there are two reasons why they do not hold on to them. First, it is a result of historical factors. Most Chinese do not consider copying someone else’s work as a crime. Secondly, Chinese believe the Western companies are already rich enough, so counterfeiting does not harm the genuine producers. This way, China stays the epicentre of the fake industry. [pic] [pic] Cheaper before better The question: â€Å"Are Chinese genuine and counterfeit products are worse than Western products† has no unilateral answer. On the one hand, China stands for â€Å"cheaper -and therefore often dangerous- instead of better†. Think of the Mattel incident, where Chinese toys had to be taken back because the paint had too much lead in it. The â€Å"Made in China† is rather a warning than a quality label. On the other hand, a difference between â€Å"made in China† and â€Å"Made by China† has to be made. European companies who produce in China generally correspond to the Western criteria, so â€Å"Made in China† does not always indicate risks. According to Holslag, a researcher at the Brussels Institute for Contemporary China Studies, China will catch up to the Western norms concerning quality within the foreseeable future. Also a shift from knickknacks to high-tech products is taking place. Religion China is a country full of traditions. One of them is Confucianism, which was the state doctrine until 1912. Confucianism is not really a religion but more a philosophy or guideline for everyday life and determines what to eat, how to behave, what to wear, ect. According to Confucius, laws are not a good basis of the State. He believes imbueing people with rituals is more effective to reach State stability. Confucius’ society is very hierarchic; everyone knows his position and should act like it. Though society is not static. His idea was that talented people should be able to move up in society, which has had a great impact on the Chinese vision of life. Later, Buddhism, Christian and mainly Taoism influences mingled with Confucianism into neo-Confucianism. So, it is not strange to find a Chinese who is a Confucian, Buddhist as well as a Taoist. [pic] Nature & Astrology & superstition Chinese culture stands in function of nature. Chinese consider themselves part of nature and try to live in harmony with it. In Chinese astrology, the zodiac of twelve animal signs represents twelve different types of personality. The zodiac traditionally begins with the sign of the rat, followed by the ox, the tiger, the rabbit, ect. This year, Chinese New Year falls on 26th of January and stands in the sign of the ox. Superstition plays an important role in Chinese culture. Although fortune-telling is forbidden, people go to fortune-tellers to ask whether their child will be a boy or a girl. Language Mandarin is the most spoken language in China. If you speak Mandarin, you have 915 million native speaking conversation partners! Next to the official language, there are numerous dialects. Besides the different spoken languages, there are also two written languages. [pic] Emotions You will not often see a Chinese crying! Chinese often get blame for not saying what they really think or feel. Westerners find that Chinese behave in a cold manner. A possible explanation is the fact that people were hanged in the past for taking a different view on certain matters. Another explanation is that defending one’s opinion is a Western way of dealing with a situation when there are opposing thoughts. Chinese are learnt at school to accept what is told. Business culture A difference between Belgian and Chinese culture is that Chinese do not work by a model as much as Belgians do. In Belgium, people set up a plan and execute it. In China, people are much more flexible. They anticipate and react on the situation. A possible explanation can be found in their education. Chinese children come in contact with much more opinions during their family education. Laws, contracts and rules are less significant. Chinese have a different calendar, namely the Moon calendar. Fortunately, for business they also use the Gregorian calendar. Research studies Culture is defined by what we buy and why we buy it. National culture determines consumer behaviour, not income. (De Mooij) At first sight, culture does not seem relevant when it comes to toys. Toys are used for children’s entertainment. However, there certainly is a difference in usage between Belgium and China. As mentioned before, Chinese parents find it extremely important that their child stands out from the mass. Therefore, Chinese parents buy toys to stimulate their children to learn as soon as possible rather than for entertainment. So, marketing, branding and advertising strategies should be adapted when exporting toys to China. Hofstede But how different are the Belgian and Chinese culture? According to Hofstede, one can define cultural difference on the basis of five dimensions on a 0 to 100-range scale. The degree of power distance, individualism, masculinity, uncertainty avoidance and long-term orientation determines a national culture. The higher the score, the more dimension determines the culture. Belgium belongs to the more developed Latin countries cluster and China falls under the less developed Asian countries. [pic] Figure 5: Cultural difference between China and Belgium Power distance More than Belgian culture, the Chinese culture knows a larger power distance. In China, the acceptance of hierarchy and authority is higher. Since all people are treated fairly, they do not resist and respect higher ranked and elder people because these stand for wisdom. As mentioned before, Chinese rely much more on human relationships (guanxi) than on contracts. Individualism Esomar research shows that China is a collectivist culture, in which loyalty and social network (Mien-stu, Lien & Guanxi) are important. In China, the group where you belong to defines your identity. In Belgium, people and society are more individualistic, which has enabled capitalism. Masculinity Concerning the masculinity/femininity, there is not much distinction between Belgium and China. Both countries have some features of both characteristics. Uncertainty avoidance In Belgium, people believe they have faith in their own hands. In China, people depend much more on fate and believe their destiny is determined for them. In this fatalistic country, failure is unevitable. Belgians are more threatened by risk and uncertainty than the Chinese. As a result, the Chinese are much more open to change. This confirms the Confucianism influence on China. Long-term orientation Like other Southeast Asian countries, China is long term oriented. This has the similar effect as the Confucian values, which are acceptance of change, perseverance, thrift and pursuit of peace of mind. Belgium, on the other hand, strives for immediate results like other Western countries. According to Hofstede, these cultural differences will remain over time, how much globilization even takes place. Now that the Chinese culture has no mysteries anymore, let’s take a look at which adaptations are to be made. 4. Proposed Marketing adaptations Cross-cultural awareness – the understanding that what is normal in one culture can be offending in another one – starts to gain credit. People start to recognize that to be successful in foreign business, the company should adapt the marketing mix to the country’s values and culture. However, adaptation is very costly and time-consuming. Although China is becoming more Occidental, the marketing mix should be adapted only until the profits do not make up for the costs anymore. Segmentation There is no such thing as an average consumer! Therefore, there is no use -or value- in making an average product. First, the company has to distinguish the different market segments based on similar product needs for consumers. For the Chinese toy market, a distinction between the urban and rural households can be made. The question â€Å"whether a market segment is specific enough to make it a segment on its own† depends on four P’s. The first P stands for product. Children in urban China play with different and more qualitative toys than children in rural China. The second P stands for price. Since urban China is much wealthier, they are less price sensitive than rural China. Also the service level, the third P, differs. The more cultivated East demands a higher servicelevel. The final P, promotion, varies from TV advertisement and word of mouth in urban China to only word of mouth in rural China. | |Size |Product |Price |Service |Promotion | |Urban |36 % |High quality |High |High |TV + word of mouth | |Rural |64 % |Different toys |Low |Low |Word of mouth | Table 1: Segmentation: the four P’s Targeting In a next phase, the company has to make a strategic choice. This hard-to-reverse decision, namely the decision which specific market segment will be targeted, depends on the value that can be offered to customers. Although the final consumers are children between zero and five years old, most of the time it will be the parents who will buy the toys. Since the most profitable segment is China’s urban household segment, this market segment will be targeted. For the reason that this target group lives highly concentrated in the cities, they are easy to reach customers. Positioning Brand positioning is the process by which marketers try to create an image or identity in the minds of their target market for a certain product. The question is whether a brand should be global or not. In this case, a global image of the brand is not important. It would be better to distinguish the positioning since in China the focus would be on learning during playing compared to recreation and entertainment in Belgium. Although it is costly, the company will benefit from this investment because of the positive effect on buying behaviour. Two company images will not confuse customers since there is a language and character barrier between both countries. Price adaptations A price can be determined on the basis of costs, by looking at competitors’ prices or in proportion to the value created towards the end-consumer. I would suggest the company to go for the third option. Although the company’s first goal should be market penetration – resulting in low prices –, still a skimming pricing strategy seems best. The dolls are of a superior quality and luxury products demand a high price. I believe 50 euro or 465 Chinese Yuan would be an appropriate price for a 25 by 15 centimetre doll. This high price can be justified because the toy cannot only be used for entertainment but also for educational purposes. Since the income of the middle class is only rising, according to my market research (see apendix) at this price there will be enough potential buyers. Another reason that justifies a high price is the high level of pre and after sales service Chinese demand, which will be discussed further. Product adaptations †¢ Product specifications Nowadays, toy manufacturers do not adapt the features of the dolls! But research has shown that it hurts the childern’s self-esteem. Therefore, the company should customize the skin colour, hair, eyes, height, ect. as shown in figure 6. [pic] Figure 6: A Chinese Lilliputien doll with yellow skin, dark hair and dark slit-eyed eyes. One of Lilliputiens’ toys is the food pyramid by which children can learn how to put together well-balanced meals. Since people in China eat other vegetables, other meat and noodles and rice instead of potatoes, this pyramid should be adapted. Another Lilliputien toy, the table set also should be modified since Chinese eat with chopsticks instead of fork and knife. [pic] [pic] Figure 7: Food pyramidFigure 8: Table set †¢ Assortment change Children like choice; therefore the product line should be expanded. The current themes like the circus, the Indians, the Pirates, the nativity of Jesus Christ could be supplemented with the twelve zodiac animals of the Chinese astrology. A doll of the child’s animal sign can be given as a gift at the child’s birth. A less perfect acquisition for the assortment would be a Buddhist doll, Chinese would find it inappropriate and rude. †¢ Brand name Due to a different language and moreover a different alphabet, it is crucial to change the company name and product names. â€Å"Lilliputiens† would be unpronounceable. My suggestion would be to render the company’s name by transliteration, so that is sounds the closest to its original name. Pu-Tien means â€Å"all over the world†, which fits with the company philosophy, to give all children over the world the chance to play. †¢ Image The new rich people love to show off their wealth. A good idea would be to create a good recognizable logo to put on each doll so that others can recognize the brand and they can brag about expensive purchase. The advertisement campaigns should be identifiable by showing rich and fortunate people. †¢ Packaging Since the packaging has to sell the product, it is essential to make it as colourful and vibrant as possible. The company certainly has to use the colour red on the packaging, since in China, red has a positive connotation and stands for success, honour, fertility, happiness and love. Qualitative information, about the fact that this toy is educational as well as entertaining, must be provided to the Chinese parents. A good idea could be to use a combination of Chinese and English language in the toys manual. Due to internalization, the Chinese middle and upper class have become familiar with English. Toys are often given as a gift. The packaging has to look nice, because gifts are used to build up and strengthen relationships. The dolls are very soft and have different textures, therefore the company could use an open packaging so potential customers can feel and see the product before purchasing. Service level When a child has a need, it wants the need to be gratified as soon as possible. Since fast delivery is thus very important, there has to be enough inventory at any time. Because the Pu-Tien toys are more than just toys, this educational plaything stimulates senses and development of a child, there is need for pre sales service. Although China pays a lot of attention to pre-sales service as well as post sales service, they do not expect a guarantee on toys. Given that the dolls are made for children between zero and five years old, avoiding small parts and implementing warnings can prevent danger to children. Safety regulations are less strict in China. Nevertheless, the company should keep their high level of quality. Since the dolls are made in Belgium, the company should exploit their country of origin effect and explicitly mention â€Å"Made in Belgium†. Distribution strategy †¢ Business culture In China, paper means nothing. So if contracts do not work, what will? You need to band with local people and win their trust. This is where the Guanxi comes in. To obtain a certain service or favour, a personal network of influence and social relationships are a must. According to Li Qinfu, contact with the Chinese government also plays a very important role. When Westerners want to do business they contact their lawyers, when Chinese do business they contact government officials. †¢ Parallel import I would not set a lower price in the Chinese market than in the home market because due to relative low trade barriers, the risk and impact of grey export from China to Belgium would be too big. †¢ Mode of entry At first instance, due to low costs and a high control level, I would recommend the company to set up a website. But on further consideration, children want their needs to be gratified as soon as possible. In addition, if the toys are reachable (merchandising), they will also nag more, which helps children to get what they want if they have shut-up parents. Shipment costs for a prior delivery would be too large in proportion to the retail price. Another reason why a website would not be a good mode of entry is the level of pre and after sales service a Chinese consumer demands. The target segment, namely middle and upper class people with high requirements, searches for qualitative, pedagogical responsible and save toys. Therefore, these luxury toys should be sold in fancy local retail stores, not in ordinary supermarkets. The trade-off of using retail stores goes between the fact that the products are reachable, ready for delivery, a high service level and less control, more risk and higher investments. Since toy dealers are not motivated to deliver good sales support, a good way to check the service is ghost shopping. This market research technique of sending fake customers will tell if sales men give the right information and service to potential buyers and customers. Since feedback from distributors does not come easily because they are independent, a good idea is to improve relationships with local parties by means of guanxi. Communication A good strategy is nothing if it is not well executed. Advertisement is the most culturally sensitive element of the marketing mix. Therefore, it is wise to decide well how to say what you want to say. †¢ Media and the message When announcing the product launch to the potential customers by the media, the message strategy is of crucial importance. According to Hofstede, the communication style depends on the five dimensions of local culture. China is a developing, high context and collectivistic country. The best communication style is a less informative and more persuasive and emotional approach. When advertising on TV, a good idea would be to use the least words as possible. Optimally, only utilize non-verbal language. Not only because collectivistic cultures are more visually orientated (De Mooij), but also because children between zero and five cannot read and have a very small vocabulary. Toddlers have very well developed visual capabilities and are sensitive to emotions. For that reason, a visual advertisement would do better. In combination with a lot of colour, children’s attention will be monopolized. Although Hofstede suggests a less informative approach, I believe that the message towards the (grand)parents should be informative (information on age, warnings†¦) and focus on the educational value of the product. Pu-Tien toys provide a key role in a child’s development: its senses are stimulated thanks to the use of a diverse range of textures, sounds, shapes and colours. As slogan I would recommend: â€Å"Pu-tien tested, child & educational approved! † As mentioned before, Chinese culture has shifted from a patriarchy to a filiarchy. As a result, advertisement will focus on children and their needs. †¢ Advertisement and promotion Not only the message, also the medium by which potential consumers are informed matters. In a first phase of promoting the product, children need to get to know the product. To gain product awareness, the company should adopt sampling. By offering certain pre-school kindergartens and day nursery centres some free samples, children will come in contact with the Pu-Tien product range. This is a win-win situation. Schools will be thankful to receive teaching aids nd our company will benefit from other children’s word of mouth, which is the best marketing tool. If our product line appeals to the children, children will nag to their parents to get the product. Sampling has as advantage that it is the most effective promotion strategy but unfortunately it is extremely expensive. Advertising on TV will be a second step of the company’s promotion strategy. Due to hypersegmenta tion, there are almost 3000 TV stations in China. With the given marketing budget, it would be too expensive to advertise on all of them. I would suggest advertising on one children’s channel as well as on one adult channel. Although the company’s target group is children between zero and five years old and their personal expenditures start from the age of four, mostly adults will buy the product for them. Since grandparents live in the same household, also raise their grandchildren and are happy to spend their money on their grandchildren’s formation, the commercial should consist of not only the child’s parents but of the whole family. Also some traditional symbols or Chinese icons should be put in because it will help to make the connection between the Western and their own consumption culture. As marketing manager, I think it is best not to invest money in global advertisement. I have computed the extent of standardization and found that toys are a cultural product. Therefore, the message and medium should change. It is not necessary to have one corporate brand image because the children in Belgium and China will not come in contact with each other, so it will not be confusing. Conclusion SWOT-analysis Strengths The major strength of the company’s product is the educational value that comes with the product. Chinese find education extremely important. Weaknesses A relative high price is chosen due to the risk and impact of parallel import. But a small segment with a high price can be more profitable than large volumes of low profit margin products. Opportunities Learning more about China, its culture, rules and laws and setting up a social network, with the government as well, will be extremely important. This will take some time, effort and money but it will enlarge the company’s chance to succeed tremendously. Threats I believe the biggest challenge will be the fierce competition from less qualitative and counterfeit dolls that are much cheaper. To conclude, as a marketing manager, I must say China stays a black box. When you have done all research that is possible; business in China still is risky. At least with the suggested adaptations the risk will be minimized and the success is multiplied. 6. References Interview Interview with my neighbour Yan Lu, a Chinese middle class woman living in Belgium since then years Books Kotler, P. et all (2005). Principles of Marketing. Prentice Hall Harlow. pp XVIII, 788. Chan, K. & McNeal, J. (2004). Advertising to children in China. The Chinese University Press of Hong Kong. pp. I, 1-21, II, 23-42. Latham, K. & Thompson, S. & Klein, J. (2006). Consuming China. Routledge. Yau, O. H. M. (1994). Consumer behaviour in China. Routledge. pp III, 63-83. Usunier, J. -C. (2000). Marketing across cultures. Prentice Hall Harlow. pp V Articles Mooij, M. (2005). Mapping cultural values for global marketing and advertising. Dobbelaere, B. & Reynebeau, M. (2008). Bijlage China: de rode boekjes: middelpunt van de wereld, 1,3 miljard sporters, een exploderende economie, paradijs voor investeerders, kleine vrouwen, een wereldmacht, de nieuwe rijken, een milieuramp, de diaspora, traditionele cultuur, culinair. De Standaard Reportage Marketing to children. Een, Koppen, 23/12/2008 Internet pages http://www. lilliputiens. be/EN/philosophy_nobel. htm 28/10/2008 http://www. allcountries. org/china_statistics/4_4_basic_statistics_on_national_population. html 25/11/2008 http://www. namingnewsletter. com/article. asp? id=42 25/11/2008 http://findarticles. com/p/articles/mi_m2294/is_9-10_53/ai_n16084036 23/12/2008 http://benmuse. typepad. com/ben_muse/china/index. html 25/11/2008 http://en. wikipedia. org/wiki/Positioning_(marketing) 23/12/2008 http://simonworld. mu. nu/archives/105889. hp 24/12/2008 http://smallswordsmagazine. com/articles/life/chinesesarcasm. html 3/01/2009 http://www. wing-international. com/ 03/01/2009 7. Apendices [pic] Market research: Questionnaire: What is an appropriate price for the Pu-Tien doll? 1) Are you a male/female? 2) How old are you? 3) What is your highest level of education you have achieved? 4) What is your marital status? 5) How much do you earn each month? 6) Do you live in one of China’s big cities? 7) What is your housing type? 8) Do you have (grand)children? 9) How many (grand)children do you have? 0) Is it a boy or a girl? 11) Do you believe your (grand)child’s development is important? 12) Do you like to spend money on your (grand)childrens (birthday)presents? 13) How much would you normally spend on your (grand)child’s birthday? 14) Have you ever bought a Pu-Tien doll for your (grand)child? 15) Where you pleased with your purchase? 16) What was the occasion you bought the doll for? 17) How much did it cost you? 18) Did you found it a reasonable price? 19) What would have been the highest/lowest price at which you would buy a Pu-Tien doll?

Summary Essay Example | Topics and Well Written Essays - 500 words - 22

Summary - Essay Example Because of this strong bond to tradition, Japanese whalers argue that ending whaling practices would be an insult to cultural beliefs thus despite any external protest, whaling continues. Interestingly, however, there is no market for whale meat in Japan, thus when the whales are slaughtered there is a significant volume of waste, which essentially makes whaling appear to other cultures (outside of Japan) to be an absolute misuse of natural resources. Despite external protest, Japanese hunters are using the argument that small volumes of fish in the local waters can be blamed on the eating habits of whales, thus they are a costly pest to Japanese fishermen and must be eliminated. It would appear that the Japanese will concoct virtually any rationale for continuing the slaughter, largely just to fit social perceptions about heritage and traditional ocean activities. Additionally, if Australian officials are concerned that Japanese whaling activities are undercutting the commercial opportunities for Australia, the question as to whether heritage can be utilised as a valid argument is created. Should an entire culture be able to justify eroding the economic stability of a neighboring nation simply to satisfy rigid social perceptions about honoring cultural tradition? Whales are very much a natural resource, however due to the gestation rate, it takes many years to repopulate the species variety as whales only have one offspring at a time. Thus, when countless hundreds of whales are slaughtered, it is likely another hundred years before whale populations return to their previous levels. Hence, it is no wonder why external nations have chastised Japan for upholding their stern commitment to whaling as a cultural phenomenon. The evidence would seem to suggest that whaling practices in Japan should be more closely regulated. Whaling as an

Operations Management Essay Example | Topics and Well Written Essays - 1250 words - 1

Operations Management - Essay Example The Concept of Operational Management The operations management as a business function has many issue related to it that needs to be satisfied to increase the efficiency and productivity of a business concern. These are capacity requirements, technology, facilities, workforce, supply and distribution, quality, production planning and organizational structure. According to Shim (1999, Pg.4)â€Å"Operation policy is concerned with setting broad policies and plans for using the production resources of the firm to best support the firm’s long term competitive strategy†. However, the four basic issues of operation management strategy are as follows. a) Cost : The cost of a product or service decides the profit or loss of a company. In every market segment, there is a class of people who opt for low -cost product or service. So to compete on this basis, a company should produce goods and services which are of low- cost. b) Quality : Needless to mention, quality is a prioritiz ed element of any industry. Quality is classified into product quality and process quality. Product quality ensures better customer satisfaction and process quality make sure that products are defect free and is produced with total quality management. c) Speed of delivery : The speed with which a company delivers products and services to its customers decides the purchasing decision of a customer. The capability of a business firm to deliver products and services on a fast basis decides the price of their product and the company reputation. d) Flexibility : By the term flexibility, we mean that a company should offer various types of products and services to its customers. It also means how quickly a company can convert old products to new one to meet customer demands. These issues play an important role in understanding the challenges an operational manager can face in this competitive world. Challenges faced by Operational Managers a) Absence of Capital – Capital is the mai n resource of any business and this strengthen the foundation of a business. Capital is required from the launch of a business firm and al the strategic plans and operation of a business largely depend on capital availability. An operations manager needs enough capital to work in a full fledge way. An absence or lack of capital can restrict an operational manager in many ways. An operational manager with less available capital will contribute inferiorly to a business. Absence of capital can restrict an organization from many perspectives. A company with inefficient capital can offer fewer choices and solution to an operations manager. If a company is financially weak, the managers can dwindle on decision- making and planning proposals. b) Lack of efficient planning - Planning is crucial to business as it starts with proper intelligent planning. If planning is not proper, managers cannot align their functions with the goal of the firm. Planning needs to be extensive and if organizati onal leaders do not plan ahead of execution, then the business can doom to failure. If the basic decision - making is defective then an operations manager can do less about organizing and operating a company. An operations manager has the full responsibility of business functioning, if the planning is not well versed then the flow of business is interrupted

How has human civilization advanced because of our knowledge of fluid Essay

How has human civilization advanced because of our knowledge of fluid mechanics - Essay Example Professor Mohamed Gad-El-Hak of the University of Notre Dame, Indiana writes that the art of fluid mechanics possibly has its roots in prehistoric times when streamlined spears, sickle-shaped boomerangs and fin-stabilized arrows evolved by trial and error by our Stone Age ancestors. Over 8,000 years ago, as agriculture became the way of life, complex irrigation canals were built along river valleys to control water flow, freeing crop growth from the vagaries of the weather (Gad-El-Hak). The Greek mathematician Archimedes (287-212 BC) discovered the laws of buoyancy forces on submerged objects and laid the foundation stone for the science of Hydrostatics. The cartoon image of Archimedes having discovered the laws of buoyancy in his bath tub and running naked through the streets of Greece shouting â€Å"Eureka† is familiar to all of us. Leonardo da Vinci (1452-1519) observed and sketched the nature of turbulent flow in a water jet issuing from a square hole into a pool and wrote that â€Å"the water jet had two motions, one due to the principal current and the other to random and reverse motion† (Gad-El-Hak, 1998). Many other scientists and thinkers, including , Isaac Newton, Daniel Bernoulli and Osborne Reynolds have made important contributions to this science. One feature of the advancement of human civilization is the interconnection of the world. Oil from the middle-east is carried by ships to North America and Europe, grain from North America is transported Asia and Africa, iron ore and other minerals get shipped for processing to manufacturing plants all over the world. Containerized manufactured products ranging from cars to electronics and clothing are shipped all across the world. At the end of 2010, the global maritime industry had some 55,000 cargo vessels carrying over 1,350 million DWT of cargo representing around 90% of global trade (IMO, p. 6-12). The science of fluid mechanics plays an

Restriction Fragment Pleomorphism Coursework Example | Topics and Well Written Essays - 1000 words

Restriction Fragment Pleomorphism - Coursework Example Restriction enzymes are highly specific in nature and single alteration in its recognize site (Restriction site) leads to complete inhibition of its activity. In RFLP technique particular gene having restriction site for an enzyme is used to generated DNA fragment(. If there was a mutation in this gene leads to altered restriction site which subsequently resultant in to DNA fragment having altered length. Based on size of a fragment and comparing with standard one can conclude mutation in given gene. Here in case of sample A three bands were obtained when digested with DdeI indicating heterozygous for Gal6V while XhoI digest indicates homozygous for Gal6V clearly indicating anomaly in the results as digestion with two different enzymes give exactly opposite results. Comparing the banding pattern of Gel1A with theoretical banding of standard, there should be 3bands on XhoI digest compared to single band on DdI in case of Gal6V homozygous. But the banding pattern obtained on image 1A was not fitting in to the criteria indicating abnormal preparation. thus all the interpretation were drawn from gel 1B. in case of sample B there was three bands found corresponding to homozygous for CD5(-CT) standard sample while it was found to be heterozygous for GAL6V. Similarly sample C was found to be heterozygous for CD5(-CT) and heterozygous for Gal6V. Three control samples were given as standered namely C1 homozygus for Gal6V, C2- normal individual and C3 homozygus for CD5(-CT). Banding patte rn obtained after digestion with DdeI and XhoI was as shown in fig 1A and 1B. Tabel 1 indicates phenotype and genotype of given sample. Table 1: Summary of Genotype and Phenotype of given sample Sample DdeI enzyme XhoI enzyme Genotype Phenotype A Glu6Val / + CD5(-CT)/ CD5(-CT) Heterozygous Glu6Val and Homozygus CD5(-CT) Thalassemia disease carrier of sickle cell anemia fetus B Glu6V/+ CD5(-CT)/ CD5(-CT) Heterozygous Glu6Val and Homozygus CD5(-CT) Thalassemia disease carrier of sickle cell anemia fetus C Glu6Val / + CD5(-CT)/ + Heterozygous Glu6Val Heterozygus CD5(-CT) Carrier sickle cell Crrier CD5(-CT) Conclusion: Genotyping of given sample were carried out using RFLP technique. The main objective of this study was to identify and differentiate closely related genetic disorder namely sickle cell anemia and thalassemia. Experimental results have indicated that there was some anomaly in electrophoretic patterns and thus experiments has to be performed again be for came in to any conclusion. Similarly experiments have demonstrated both aspect of RFLP at on side the technique was found to be easy, rapid and sensitive while other side it was found that it has some limitations like repeatability, requirement of large

Impact of Advertising Essay Example | Topics and Well Written Essays - 750 words

Impact of Advertising - Essay Example Materialistic appeal in advertising perpetuates desire to buy and consume and that is how an economy of any nation gets the necessary boost. When economy moves forward, numerous employment opportunities are created for everyone. More opportunities mean more income and that in turn, lifts living standard of society at large. After all, this has been the objective of humans since time immemorial. While materialism leads to more demand, advertising helps people in this endeavor to find newer things and consume. On consumers part, there is the continuous search to find improved products and services as made available by producers and suppliers. In this way, the interaction between consumers and marketers is a permanent affair and advertising is a strong tool to fulfilling consumers’ aspirations. Advertising has played a key role in globalization and globalization has helped conserve precious resources to produce quality goods and make them available across the globe at the lowest possible costs. Examples are Toyota, Hyundai, Honda and Mitsubishi cars they are considered not only most fuel efficient but also compact and cozy by consumers. Toyotas previous ad ‘Moving Forward’ has now changed to ‘Lets Go Places’ intimate with more exciting products. The tagline is ‘inspirational, inclusive and very versatile’ (AdvertisingAge, 2012). The past tagline between 1975 and 1979, ‘You asked for it. You got it’ made people run after Toyota cars and they became best sellers in the short period. It can be easily realized that these ads make a tremendous impact on people and prompt them to go for the best. Advertising has a tremendous capacity to change the society. While wealth creation is a necessity for the well-being of people in the society, letting people know about new creations is equally important. And it happens through advertising because it helps companies spread messages to a large section of society, whether through print or electronic media, almost instantaneously.

Human Resource Managment Assignment Example | Topics and Well Written Essays - 500 words

Human Resource Managment - Assignment Example The other issue to look into is the ease in the flow of information from the management to the employees on matters pertaining to their welfare. When the management does the above well then the employees will have the drive to work better and harder. This is, in other words, a motivation which is all about the inner drive to act in a certain way. In this case, this inner drive is externally created by the management through good relations. When these two aspects are combined, the employees find themselves working harder than before toward the realization of organizational goals and objectives. This is the end result of a workforce that has good relations within itself and with the management leading to their high motivation, which is productivity as stated by (Martin 2005). A good example to show how the three relate will be illustrated using a Sales and Marketing Company. Sales and marketing firms are known to be requiring employees who are highly motivated as well as productive for the firms to gain market share and maintain profitability (Khan & Soverall 2007). However, the basic hindering factor is the poor employee relations that exist. For the firms that have been successful, it is the relationship between the management and the employees that act as a catalyst to direct employees’ motivation toward higher productivity (Dyer 2007). Sales and marketing is not an easy job for the employees as targets are the order of the day and failure to achieve one's targets almost always leads to imminent dismissal or low income. The firm, therefore, needs to come up with ways that will ensure that employees achieve their target with relatively manageable difficulty.

Human Resource Management Assignment Example | Topics and Well Written Essays - 1250 words

Human Resource Management - Assignment Example According to Russell and Taylor (2006, p. 324), â€Å"Managing diversity is the process of creating and a work environment in which all employees can contribute to their full potential in order to achieve a company’s goals.† Diversity management is said to have originated in the United States with the Civil Rights Act, 1964 promoting equal employment opportunities (Mor-Barak, 2005). Realization of importance of diversity management through policies and legislation is a more recent affair in most of the countries. The main prerequisites of diversity management are equal rights legislation and affirmative/positive action policies in order to create social, legal and organisational environment conducive for diversity management (Mor-Barak, 2005; Russell & Taylor, 2006). Exemplified by IKEA in true sense, this concept reflects in their vision, ‘To create a better everyday life the many people.’ And, these people include employees, customer, as well as the community (Regani, 2008; p.707). Various initiatives supporting life balance and diversity were incorporated into the human resource management practices and were customized according to the needs of its employees and the organisation. For example, ‘flexibility’ as one initiative was adopted in allowing employees to choose their holiday schedule against the traditional standard holidays for all employees. Secondly, the initiative, ‘Paddle Your Own Canoe,† was employed as an employee self-assessment tool that helped the employees, with assistance from managers, to decide what kind of personal development and skills were required for them to perform well or grow to the next level. These efforts were meant to reinforce employee motivation and morale through manage ments’ decisions and practices. Kosek and Lobel’s model (1996) of diversity management approach employs diversity enlargement, diversity sensitivity, cultural audit and strategies for achieving organisational outcomes provide a

Age of Enlightenment and Candide Voltaire Candide Essay Example for Free

Age of Enlightenment and Candide Voltaire Candide Essay Candide is an outlandishly humorous, far-fetched tale by Voltaire satirizing the optimism espoused by the philosophers of the Age of Enlightenment. It is the story An Analysis of Candide, and Voltaires Controversial Convictions voices. yahoo. com/an-analysis-candide-voltaires-controversial-695221. ht? Dec 13, 2007 One of Voltaires premier criticisms in Candide is quite in alignment with Enlightenment teachings: the belief that the church has become How did Voltaire ideas from Candide disagree with spirit of the answers. yahoo.com Society Culture †º Religion Spirituality? Oct 15, 2010 He angered the government but was in the spirit of the Enlightenment. Voltaire, who was an Enlightenment thinker, reflected his concern with the The Age of Enlightenment and Candide ? Aug 18, 2013 How does Voltaire use satire in Candide to teach about the Sep 12, 2012 In what ways does Voltaires Candide reflect Enlightenment values Sep 11, 2010 Candide and the Enlightenment? Jan 2, 2009 More results from answers. yahoo. com Voltaire and Candide University of Idaho www. webpages. uidaho. edu/engl_258/ /voltaire_and_candide. htm? Voltaire (1694-1778) and Candide (1759): Enlightenment Values and Print 258. Is this really The Best of All Possible Worlds Pangloss and his Candide and the Enlightenment A New-Made World WordPress mbroek. wordpress. com/2012/09/21/candide-and-the-enlightenment/? A description for this result is not available because of this sites robots. txt – learn more. Essay on The Enlightenment in Voltaires Candide www. directessays. com/viewpaper/251. html?

Normal Approximation in R-code

Normal Approximation in R-code Normal approximation using R-code Abstract The purpose of this research is to determine when it is more desirable to approximate a discrete distribution with a normal distribution. Particularly, it is more convenient to replace the binomial distribution with the normal when certain conditions are met. Remember, though, that the binomial distribution is discrete, while the normal distribution is continuous. The aim of this study is also to have an overview on how normal distribution can also be concerned and applicable in the approximation of Poisson distribution. The common reason for these phenomenon depends on the notion of a sampling distribution. I also provide an overview on how Binomial probabilities can be easily calculated by using a very straightforward formula to find the binomial coefficient. Unfortunately, due to the factorials in the formula, it can easily lead into computational difficulties with the binomial formula. The solution is that normal approximation allows us to bypass any of these problems. Introduction The shape of the binomial distribution changes considerably according to its parameters, n and p. If the parameter p, the probability of â€Å"success† (or a defective item or a failure) in a single experimental, is sufficiently small (or if q = 1 – p is adequately small), the distribution is usually asymmetrical. Alternatively, if p is sufficiently close enough to 0.5 and n is sufficiently large, the binomial distribution can be approximated using the normal distribution. Under these conditions the binomial distribution is approximately symmetrical and inclines toward a bell shape. A binomial distribution with very small p (or p very close to 1) can be approximated by a normal distribution if n is very large. If n is large enough, sometimes both the normal approximation and the Poisson approximation are applicable. In that case, use of the normal approximation is generally preferable since it allows easy calculation of cumulative probabilities using tables or other tec hnology. When dealing with extremely large samples, it becomes very tedious to calculate certain probabilities. In such circumstances, using the normal distribution to approximate the exact probabilities of success is more applicable or otherwise it would have been achieved through laborious computations. For n sufficiently large (say n > 20) and p not too close to zero or 1 (say 0.05 To find the binomial probabilities, this can be used as follows: If X ~ binomial (n,p) where n > 20 and 0.05 So is approximately N(0,1). R programming will be used for calculating probabilities associated with the binomial, Poisson, and normal distributions. Using R code, it will enable me to test the input and model the output in terms of graph. The system requirement for R is to be provided an operating system platform to be able to perform any calculation. Firstly, we are going to proceed by considering the conditions under which the discrete distribution inclines towards a normal distribution. Generating a set of the discrete distribution so that it inclines towards a bell shape. Or simply using R by just specifying the size needed. And lastly compare the generated distribution with the target normal distribution Normal approximation of binomial probabilities Let X ~ BINOM(100, 0.4). Using R to compute Q = P(35 X ≠¤ 45) = P(35.5 X ≠¤ 45.5): > diff(pbinom(c(45,35), 100, .4)) [1] -0.6894402 Whether it is for theoretical or practical purposes, Using Central Limit Theorem is more convenient to approximate the binomial probabilities. When n is large and (np/q, nq/p) > 3, where q = 1 – p The CLT states that, for situations where n is large, Y ~ BINOM(n, p) is approximately NORM(ÃŽ ¼ = np, ÏÆ' = [np(1 – p)]1/2). Hence, using the first expression Q = P(35 X ≠¤ 45) The approximation results as follows: l ÃŽ ¦(1.0206) – ÃŽ ¦(–1.0206) = 0.6926 Correction for continuity adjustment will be used in order for a continuous distribution to approximate a discrete. Recall that a random variable can take all real values within a range or interval while a discrete random variable can take on only specified values. Thus, using the normal distribution to approximate the binomial, more precise approximations of the probabilities are obtained. After applying the continuity correction to Q = P(35.5 X ≠¤ 45.5), it results to: ÃŽ ¦(1.1227) – ÃŽ ¦(–0.91856) = 0.6900 We can verify the calculation using R, > pnorm(c(1.1227))-pnorm(c(-0.91856)) [1] 0.6900547 Below an alternate R code is used to plot and illustrate the normal approximation to binomial. Let X ~ BINOM(100, l4) and P(35 45) > pbinom(45, 100, .4) pbinom(35, 100, .4) [1] 0.6894402 # Normal approximation > pnorm(5/sqrt(24)) pnorm(-5/sqrt(24)) [1] 0.6925658 # Applying Continuity Correction > pnorm(5.5/sqrt(24)) pnorm(-4.5/sqrt(24)) [1] 0.6900506 x1=36:45 x2= c(25:35, 46:55) x1x2= seq(25, 55, by=.01) plot(x1x2, dnorm(x1x2, 40, sqrt(24)), type=l, xlab=x, ylab=Binomial Probability) lines(x2, dbinom(x2, 100, .4), type=h, col=2) lines(x1, dbinom(x1, 100, .4), type=h, lwd=2) Poisson approximation of binomial probabilities For situations in which p is very small with large n, the Poisson distribution can be used as an approximation to the binomial distribution. The larger the n and the smaller the p, the better is the approximation. The following formula for the Poisson model is used to approximate the binomial probabilities: A Poisson approximation can be used when n is large (n>50) and p is small (p Then X~Po(np) approximately. AN EXAMPLE The probability of a person will develop an infection even after taking a vaccine that was supposed to prevent the infection is 0.03. In a simple random sample of 200 people in a community who get vaccinated, what is the probability that six or fewer person will be infected? Solution: Let X be the random variable of the number of people being infected. X follows a binomial probability distribution with n=200 and p= 0.03. The probability of having six or less people getting infected is P (X ≠¤ 6 ) = The probability is 0.6063. Calculation can be verified using R as > sum(dbinom(0:6, 200, 0.03)) [1] 0.6063152 Or otherwise, > pbinom(6, 200, .03) [1] 0.6063152 In order to avoid such tedious calculation by hand, Poisson distribution or a normal distribution can be used to approximate the binomial probability. Poisson approximation to the binomial distribution To use Poisson distribution as an approximation to the binomial probabilities, we can consider that the random variable X follows a Poisson distribution with rate ÃŽ »=np= (200) (0.03) = 6. Now, we can calculate the probability of having six or fewer infections as P (X ≠¤ 6) = The results turns out to be similar as the one that has been obtained using the binomial distribution. Calculation can be verified using R, > ppois(6, lambda = 6) [1] 0.6063028 It can be clearly seen that the Poisson approximation is very close to the exact probability. The same probability can be calculated using the normal approximation. Since binomial distribution is for a discrete random variable and normal distribution for continuous, continuity correction is needed when using a normal distribution as an approximation to a discrete distribution. For large n with np>5 and nq>5, a binomial random variable X with X∠¼Bin(n,p) can be approximated by a normal distribution with mean = np and variance = npq. i.e. X∠¼N(6,5.82). The probability that there will be six or fewer cases of these incidences: P (X≠¤6) = P (z ≠¤ ) As it was mentioned earlier, correction for continuity adjustment is needed. So, the above expression become P (X≠¤6) = P (z ≠¤ ) = P (z ≠¤ ) = P (z ≠¤ ) Using R, the probability which is 0.5821 can be obtained: > pnorm(0.2072) [1] 0.5820732 It can be noted that the approximation used is close to the exact probability 0.6063. However, the Poisson distribution gives better approximation. But for larger sample sizes, where n is closer to 300, the normal approximation is as good as the Poisson approximation. The normal approximation to the Poisson distribution The normal distribution can also be used as an approximation to the Poisson distribution whenever the parameter ÃŽ » is large When ÃŽ » is large (say ÃŽ »>15), the normal distribution can be used as an approximation where X~N(ÃŽ », ÃŽ ») Here also a continuity correction is needed, since a continuous distribution is used to approximate a discrete one. Example A radioactive disintegration gives counts that follow a Poisson distribution with a mean count of 25 per second. Find probability that in a one-second interval the count is between 23 and 27 inclusive. Solution: Let X be the radioactive count in one-second interval, X~Po(25) Using normal approximation, X~N(25,25) P(23≠¤x≠¤27) =P(22.5 =P ( ) =P (-0.5 =0.383 (3 d.p) Using R: > pnorm(c(0.5))-pnorm(c(-0.5)) [1] 0.3829249 In this study it has been concluded that when using the normal distribution to approximate the binomial distribution, a more accurate approximations was obtained. Moreover, it turns out that as n gets larger, the Binomial distribution looks increasingly like the Normal distribution. The normal approximation to the binomial distribution is, in fact, a special case of a more general phenomenon. The importance of employing a correction for continuity adjustment has also been investigated. It has also been viewed that using R programming, more accurate outcome of the distribution are obtained. Furthermore a number of examples has also been analyzed in order to have a better perspective on the normal approximation. Using normal distribution as an approximation can be useful, however if these conditions are not met then the approximation may not be that good in estimating the probabilities.

Easter Vigil :: essays research papers

The Easter Vigil is mass in which we commemorate Jesus for his great sufferings. He was crucified on the cross so that we may one day spend all eternity with He and God. Most of the time the service begins around seven o’clock and held inside the Church structure with its people. For symbolic purposes, there is no Holy water; we are instead blessed during the ritual itself in order to memorialize our vows, taken at baptism. When mass initiates all lights have already been turned off, everyone has instead been given a candle. This is then lit when the Pascal candle has been lit. In the beginning, the congregation of the church comes to the altar; they have the candle held sometimes upon there shoulder, and bring it around the church. This is done in my parish where my pastor usually desires to attain the largest candles, and according to the administrator, it is the largest candle in America. While they haul this massive candle throughout the church, the congregation resonate c hants; these are used to praise God and Jesus for his great love for us. When finishing its circumvention, it is brought before the altar. When having reached the altar the candle is placed on a pedestal and ignited. The flames from this candle are then shared with the whole community, first given to the alter servers, which are then shared with everyone else. Afterwards, the ordained read a story from the bible. Then the lights are lit up and we are asked to extinguish the flames of our candles. The priests rise once again and welcome us to the Easter vigil. We confess our sins like every other mass and then recite the litany. The fore mass ends with the opening prayer, or first oration. The liturgy comprises of several readings, most of the time, three. They consist of a medley from the Old Testament, and sometimes from the New Testament usually from the Epistle, which are followed by a chant for the Gospel procession. The gospel is usually from Luke, which has the most complete Resurrection story. In my opinion, I think that readings from Luke’s Gospel of Jesus’ resurrection affect me most. I believe that they are more significant because they enable us to recap what Jesus, and his followers had gone through. It also emphasizes how we can rise just like Christ did.

The Shift in Abortion Policy in the 1800s Essay -- History Abortion Fe

The Shift in Abortion Policy in the 1800s "In 1800 no jurisdiction in the United Sates had enacted any statutes whatsoever on the subject of abortion... Yet by 1900 virtually every jurisdiction in the United States had laws upon its books that proscribed the practice sharply and declared most abortions to be criminal offenses" (Mohr p. VII). Societal Changes from the Early 1800s to the Mid 1800s During the early 1800s, abortion at the beginning of a pregnancy was neither immoral nor criminal. Common law held that before 'quickening,' the first perception of fetal movement by the mother, usually during the second trimester, the fetus was not alive or independent. After quickening abortion was a criminal offense, because the fetus had demonstrated the beginnings of independent life (Mohr p. 1). Since the point of quickening varied from woman to woman and depended upon her word, it was near impossible to prosecute criminal abortions (Mohr p. 2). Most of the laws of the early 1800s were aimed not at prosecuting women for obtaining an abortion, but rather to protect them from medical malpractice such as poisoning, physical harm, and unwanted abortions (Mohr p. 21, 28) (see mollie smith case link). Information on abortion was available to women primarily through home medical manuals and journals. Abortion information was usually available in two sections of home medical books: how to ?release obstructed menses? and ?dangers? to avoid during pregnancy. The latter section was a sort of how-to in reverse that could be effectively put to use by the reader. The most widely consulted work, Buchan's Domestic Medicine, advised emetics and a mixture of prepared steel, powdered myrrh, and aloe to ?restore menstrual flow.? Under caus... ...tives, sixth ed. Worth Publishers. 2001 Mohr, James C. Abortion in America: The Origins and Evolution of National Policy, 1800-1900. Oxford University Press: New York, New York. 1978. New York Times, Aug 23 1871, Aug 27 1871, Aug 30 1871, Aug 31 1871, Oct 29 1871. Shryock, R. H. Medicine and Society in America: 1660-1860. Ithaca, NY: Cornell. 1960 Starr, P. Medicine, "Economy and Society in Nineteenth century America," Journal of Social History. 1977. pp10, 588-607. Taverne, Dick. "The Huge Benefits of GM are being Blocked by Blind Opposition," The Guardian 3 Mar. 2004: 24. Wertz, R., and Wertz D. Lying-In: A History of Childbirth in America. New York: Free Press. 1997 Wilson, Richard K. "DNA: 50 Years Later," St. Louis Post 27 Feb. 2003: B7. Zeitz, Joshua M. "The Big Lie about the Little Pill," NEED NAME OF PAPER OR JOURNAL27 Dec. 2004: A17.

Light Essays -- Literary Analysis, Alcott

Louisa May Alcott was said to be â€Å"the pioneer in the delineation of sprightly young-girl life, brim full of animal spirits, yet overflowing with a desire to be true and brave and helpful†(Delamar 150). As a classic, inspiring author, Alcott is best known for her novels concerning poverty, family struggles to overcome obstacles, and female independence. Alcott incorporated these ideas through her works in Eight Cousins and Little Women. Even though Rose in Louisa May Alcott’s Eight Cousins and the March sisters in Little Women are brought up in different types of socioeconomic environments, they share common traits and themes, such as moral lessons, feminist ideas, and coming of age. The character Rose in Eight Cousins and Laurie in Little Women are similar in terms of socioeconomic societies, unlike the March sisters in Little Women who struggle to support themselves during the Civil War. After becoming a recent orphan, Rose was put into the care of several unknown family members, wealthy Scottish descents from Boston, engaged in the China trade. As an heiress, she was expected by her six aunts to attend â€Å"a fashionable finishing school† (Alcott 43) and learn the proper etiquette of a young elite lady. Although Rose is only thirteen, she is treated like an adult who drinks coffee daily and dresses in womanly fashions such as corsets, high heels, veils, and bustles. These high expectations cause Rose a great deal of stress which leads to long-term illness. Unlike Rose, the March family struggles financially. At one point, the March’s were wealthy, until Mr. March lost his job and joined the war in order to provide for his family. This monetary loss caused a major set back to the family and negatively impacts the four daughters, ... ...en, she marries John Brooke, conforming to society’s expectation of women. While her aunts persuade her to marry into wealth, Meg independently makes the decision that love is more important than money, from experiences with high society. Through this experience, Meg becomes more independent and accepts herself as who she truly is and values what she has. Similarly, Amy succumbs to peer-pressure among her classmates. Trying to be like the other girls and popular, she goes against her morals and boldly endures the negative consequences of her action of encompassing pickled limes. Once quitting school, Amy discovers the power women have and becomes a feminist. She travels to Europe to accomplish her desire to be an artist, considered rare for women during the nineteenth century. Amy follows her dreams and becomes a more assertive and independent â€Å"little women†.

Story of Jose Rizal by Austin Craig

The Story of Jose Austin Craig Rlzal Chinsegut Hill University of Florida Libraries )h- ?yv^. ^>-. (l. witliDUt lu-sitatioii. Willi not a reerret in the a'lv'mg; No matter what place, ‘Mid cypress or laurel or Whether on lilies. scaH'old. in open. Or combat or martyrdom same the Who the jtuem dies for his written home and by Dr. Rizal the ere of hix execution . crurl. to the hcrt) It is /'†/†¢(;/// â€Å"† what condition, (Lieut. E. in his tiresidt. † Fort Santiago clnn^cL H, Rubottom^s translation uu . THE STOKY J R OSK rHK ORKATKS'I^ Ol 1 Z MAN A Ol THK UHOW? ^ HAO; The study of the life and character cannot but be beneficial esirous of imitating: him. of Dr, Rizal to those —President PHII. IPPINTK Wm. H. T^ff, MANILA KDUCATION PUBLltaHlKO 1 ooo CO. L A FTHOirS These pages aim the principal of Spanish time a to to summarise figure letter in NOTE the interest in him meant and suspicion. fully destroyed everything relating circumstances variations it is from events in the life During mentioning Dr. Bical was sufficient cause deportation of both zvriter any main Philippine history. receiver, Even him. to and to Under such quite natural that there should he the popidar version of his show his family care- many life in this first uthentic hiography. The statements are based on lahorions researches in government and church records, extensive inquiries among relatives, associates and confemjwraries, and a careful study of the considerable Kizal literature, but achiowltdgment of those obligations must Jje deferred till the puhlication of the larger worlc. Here ii is possible only to express gratitude for the enthusiastic interest shown by the Filipinos, and appreciation , of the courtesy of the Spaniards, uniformly experienced during the five years i^i ivliich this study has been in indgrcss. I^HIUPflNK KDUCifVXION PUBLISH ^fC* COMPANYKBCJISTERED IN THE PHILIPPINES ISLANI>S I (Txi'/Jif of Tranxhifiori lifiicrved . ) Press of Metho dist Publishing House, Manila. EN The Story of ^Jose Rizae ^J OSE RIZAL, the martyr- hero of the Philippines, on the southwest shore of the picturesque laguna of Bay, in Luzon, June 19, 18G1. His father's family began in the Philippines with a Chinaman named Lam co who came from the Amoy district to Manila possibly because of the political troubles which followed the conquest of his country by the Manchu invaders. It was in 1697 that this ancestor, whose Christian name was Domingo, was baptized in the Parian hurch of San Gabriel.  » was born At first in Kiilamba, a merchant, he finally made up his mind to stay in these Islands, and turned farmer to escape the bitter anti Chinese prejudice which then existed in Manila. Rftther late in life he married the daughter of a countryman who was a dealer in rice and moved into La Laguna province to become a tenant on the Dominican Friars' estate at Biiian. His son. Francisco Mercado y Chinco, apparently owed his surname to the Chinese custo m of looking to the appropriateness of the meaning. Sangley, the name thruout all the Philippines for Chinamen ignifies â€Å"travelling trader† and in the shop Spanish cf the Islands â€Å"mercado† was used for trader. So Lamco evidently intended that his descendants should stop travelling but not cease being traders. Francisco Mercado was a name held in high honor in La Laguna for it had belonged to a famous sea captain who had been given the encomienda of Bay for his services and had there won the regard of those who paid tribute to him by his fairness and interest in their welfare. Francisco's son was Captain Juan Mercado y Monica and he took advantage of his position to expunge from the municipal records the designation â€Å"Chinese mestizo† fter the names of himself and family. Thus he saved the higher fees and taxes which Chinese mestizos then were compelled to pay. The Captain died when his youngest son, Francisco Fngracio Mercado y Alexandra, was only nine years old. An unmarried sister, Potenciana, twenty years older than boy and sent him to the Latin school. years later the husband of their sister Petrona died and they moved to the neighboring hacienda of Kalamba, also belonging to the Dominican order, to help the widow with her farm. The landlords recognized the industry of the young farmer and kept increasing his land until he became one f the most prosperous of their tenants. In 1847 his sister Potenciana died and the following year Francisco married. he, looked after the Some Dr. Rizal's Father His wife, Teodora Alonso y Quintos, was nine years his junior and a woman not only of exceptional ability but with an education unusual for that time in its modern- She was of Ilocano-Tagalog-Chineseness and liberality. Spanish descent, possibly having even a little Japanese blood, and her family counted lawyers, priests, govern- ment officials and merchants among its members. They boasted of one representative of the Philippines in theSpanish Cortes, and it is said to have been a youthful ambition of Dr. Rizal to fill some day the same position. A new family name was adopted in 1850 by authority of the royal decree of the preceding year which sought to remedy the confusion resulting from many unrelated Filipinos having the same surnames and a still greater number having no last names at all. The new name, however, was not taken from the government lists but appears to have been selected, as was the old one, because of its appropriateness. Rizal, a shortened form of the Spanish word for â€Å"second crop†, seemed suited to a family of armers who were making a second start in a new home. Francisco Rizal soon found that in spite of his legal authority for it. the new name was making confusion in business affairs begun under the old name, so he comproHis mothmised, after a few years, on â€Å"Rizal Mercado†. er-in-law, who lived in the neighborhood, at the same time adopted the name â€Å"Rialondaâ €  and her children fol lowed her example. So it was that when Jose Protasio Rizal was baptized, the record showed his parents as Francisco Rizal Mercado and Teodora Realonda, another spelling of â€Å"Rialonda†. St. Protasio, the child's patron, very properly was a artyr, and that a Filipino priest baptized and a secular archbishop confirmed him seem also fitting. Jose's mother taught him his letters, learned at three, and his uncles and an- aunt interested themselves in his training untila young man named Monroy, who had studied for the priesthood but never taken the final orders, came into the house as Jose's tutor. The impression of his first reading lesson, which was the story of the foolish butterfly in Abbe Sabatier's â€Å"Children's Friend†, was prophetic of a martyr's fate, for the child envied the insect which had died for the sake of Early the injustices and abuses daily to be he light. seen in Kalamba attracted his attention and he wondered if in the la nd across the lake, which to him then seem- ed a distant country, the people were happier and the officials less cruel than they were on the shore where his home was. No small part of his childhood training came from listening to the Spaniards, officials and priests, who generally were guests in the Eizal home when they visited Kalamba. The parish priest, Father Leoncio Lopez, also made the boy the companion of his walks, and the confidant of his views on the injustices done the Filipino clergy. On his pony or afoot with his dogUsman, Jose explored all the picturesque region which lies about Kalamba, but his first journey from home was at seven when his family -visited Antipolo during the festival in honor of the Virgin *'of Peace and Safe Travf'l† which had been brought from America by an early Spanish governor. Until he went away to school, and then during his holidays at home, entertainments were given the neighbors ‘Our Lady of Peace and Safe Voyages who is venerated at Actipolo† — l'>()rii Hail. Flower of Purity, Queen Hail, â€Å"Al Juveniud Pilipina,'. of the seas. Seamen's Security, Emblem of peace. Antipolo. Of thee we all know.The fame of thy name shall not cease. The picture was found RizaVs album and in Dr. engraving placed by him, according to the Filipino custom, inside his is the chest home. when he Jirst left and shadow movintr pictures. These shadowgraphs were made by paper figures moved by his clever fingers between a lamp and a white curtain. Their novelty and his skill were the subject of village talk which magnified them as it repeated the stories until the boy came to be enveloped in a sort of mystery. As he became more than a local hero, these tales spread thru the archipelago abreast with his growing reputation nd were doubtless the foundation for the belief in his miraculous powers which existed among the illiterate of his countrymen. In two years at the Biiian Latin school, where he lived in the home of an au nt, he got beyond tlie old schoolmaster, Florentino Aquin Cruz, and returned to Kalamba to wait till he was old enough to go to Manila. After a few weeks in the public school under a Lucas Padua, who had been a student in the Jesuit Normal School, Jose rested for a while from studying. His unfavorable opinion of the public school and its methods are very apparent, however, from frequent references in his writings.His brother Paciano had been studying philosophy in San Jose College but really had been more interested in the stirring political matters of the day so that it was considered better for Jose, when he went to Manila, to not go with the elder brother. He lived with the keeper of a sinauiay store in which his mother was a partner thru furnishing the capital, and seems first to have been examined in San Juan de Letran College but not to have attended there. This was in June, 187 1, and of the rest of that school year there is no record, but college mates say that once in Spain he spoke f having been in the Jesuit Normal and laughed aver the recollection of his first struggles with Spanish. His Ateneo record shows credit for arithmetic but evidently given for examination on entrance, which was June 15, 1872, and learning Spanish would certainly have been enough work for one year. The first year in Manila was important in Dr. Rizal's education tho the knowledge was not gained in school. On January 20, 1872, the liberal ideas that had been rapidly gaining ground in the Philippines received a terrible set back thru an insurrection in Cavite which was of sleight- of -liaiid tricks ade the pretext for removing the progressive leaders tho their guilt was never established and the people bePaciano kept his brother posted on lieved them innocent. the conditions nor did Mrs. Rizal conceal from her sons her interest in the situation and belief that injustice was being done^ â€Å"To the memory of the priests, Don MARIANO GOMEZ (aged 86 years) DoD JOSE BURGOS (aged 30 years ) » and Don JACINTO Executed ZAMORA on (aged 35 years) Bagumbayan Field February, 1872. â€Å"The Church, by refusing to unfrock you, has placed in doubt the crime which has been charged against you; the State, by enveloping your trial in ystery and uncertainty, caused belief in an error committed in a fatal moment; and the Philippines, by venerating your memory and calling you martyrs, does not recognize in any way your guilt. † {The dedication of the novel â€Å"El Filibustensmo. ^^) JO With the following year, when he entered the Ateneo Municipal, his real schooling began. This school, whose semi-centennial is to be celebrated in 1909 and which has educated the greater part of the leading men of the Philippines of today, had been founded by the Jesuits upon their return to the Islands after nearly a century of banishment.In methods of instruction it was in 187'2 the only modern school in Manila, but it was particularly because Filipinos were given the same tre atment there as Spaniards that the school was so popular. Hundreds were going as day scholars awaiting a vacancy in the dormitory that they might enjoy the advantages of a boarder. It was not until his fourth year that Jose's opportunity came. The Ateneo Municipal On March 14, 1877, he received his bachelor's degree in Arts with highest honors, having been first in his class in both deportmtent and scholarship thruout the course and having won most of the prizes offered by the school.The next year he did double work, taking the first year in philosophy in the University of Santo Tomas and studying agriculture in. the Ateneo. This latter course was also completed with highest honors but because h^ was not yet of the legal age his credentials as â€Å"agricultural expert and surveyor† were not issued until two years later. 11 Hig second, third and fourth years in the Manila university were in medicine and were combined with outside studies in painting, and sculpture, and intere st in two societies established by the Jesuits, the Academy of Spanish Literature, of which he was president, and theAcademy of Physical Sciences, in which he held the position of secretary. Modelling liad come from making masks, or false faces, from clay for which Jose used to go out to a cousin's brick yard at San Pedro Macati, and when younger his play with wax in Kalamba had been to fashion rude birds. Drawings of men with arms like X's on the margins ot his Abbe Sabatier, for which his mother had scolded him, had been followed by daubings in color. One festival day, when an important banner had been lost just before Bust, Rizal, by modelled of Padre Dr. Guerrico, one of his Ateneo instruc-‘ received tors. medal t (190'4) 12 It Exposition. the St. a gold Louis the procession in which it was to be used, young Rizal hastily painted a substitute that the deh'ghted municipal captain said was every bit as good as the original which had come from Manila. From a Spanish translati on of the Latin Vulgate his mother had read to him the poetry of the Bible as well as the stories usually told to children and its rich imagery had made an impression. Then she had encouraged his efforts at rhyming, which were inspired by the simple verses in Abbe Sabatier's †Children's Friend†, and at eight a Tagalog comedy of his had een bought by the municipal captain of Paet for as much as a farm laborer earned in half a month. Verses to Magellan, to El Cano, on Education, a French ode, and a dozen other efforts had given practice and each was better than its predecessor. At eighteen competition held by the â€Å"Liceo Artispoem â€Å"Al Juventud Filipina† (To the Filipino Youth) he won the special prize for †imliaths' in a tico Literario† with the and mestizos. The next year the same lyceum in a contest in honor of Cervantes allowed Spaniards, mestizos and imUans ail to enter the same competition. The first prize for prose as awarded Jose Rizal's â€Å"Consejo de los dioses (Council of the Gods)† and the jury gave it another special prize as the best critical appreciation of the author of â€Å"Don Quixote. † At the public meeting in the old Variadades theatre, Governor General Primo de Rivera presented to the young student the gold ring bearing a bust of Cervantes which had been won by him as â€Å"one who had honored Spain in this distant land†, to quote from the newspaper account. Everybody had expected this prize to be won by Friar Evaristo Arias, one of the most brilliant literary men the CFniversity of Santo Tomas had ever had on its faculty, nd there was astonishment and disappointment among his many friends who were present to applaud his triumph when the award of the jury and the opening of the envelopes reveafed the success of an unknown medical student. Naturally, as the Jesuits and Dominicans were rivals in school work, there was corresponding elation in the Ateneo and among its friends for, tho Rizal was a student 13 THE The use of the PRIZE FOR â€Å"AL word Spain in JUVENTIJD FILIPINA† the translation makes the meaninxi vnmistakable bid the reference ivas not obscure in the originoh Prosperity once for an era in this land held reign.But now it groans beneath an iron yoke, Slowly expiring from a mortal stroke Ruthlessly dealt by the grim, nnpitying hand of Spain. And yet if it should now devoutly bend tlie knee At the shrine of Patriotism, might it still be free? Alas! In the sad future, for unnumbered days, AVill come the reckoning which man repays AV'ho, putting his own before his country's gain, Finds in his own ensuing degradation, Slave of a cruel, harsh invading nation, His rewanl; in pestilential 'ars and endless pain. 14 Paciaiio encouraged him and so did Antonio Kivera, a distant cousin of bis mother's in whose house he hadI5een living and to whose beautiful daughter, a few years younger than himself, be was engaged. Nor did his old professors in the Ateneo, of whom he sought advice, try to dissuade him. So, on May 5, 1882, after he had been recalled by a cipher telegram from Kalamba, where he had been staying for a short visit, he embarked for Singapore on the mail steamer †Salvadora† and after the six days that the journey then took he transferred to a foreign passenger ship which carried him to Barcelona. There was quite a distinguished passenger list of returning officials and their families among whom Rizal figured, according to is passport, as â€Å"J^se Mercado, a native of the district Paciano furnished the funds but as soon of Santa Cruz. † as his father learned of Jose's going he arranged to send him money regularly thru Antonio Rivera. This roundabout way was necessary as life would not have been pleasant for any provincial family known to have sent one of its sons abroad to be educated, especially for a family like the Mercados who were tenants on an estate which was part of the university endowmen t. From Barcelona Rizal quickly went to Madrid and contin^jed his double course in philosophy and letters and in medicine. Besides he found time for more lessons in rawing and painting, and studied languages under special teachers. In 1884 he received the degree of Licenciate in Medicine and the following year, on his twenty-fourth birthday, the like degree in Philosophy and in Letters, and with highest honors. On the voyage to Spain or just after arrival, Rizal wrote and sent back to a Manila Tagalog daily an article on love of native land, and he continued to write for the paper during the short time it lived. The Filipino students in Spain knew Rizal by reputation, many of them had bee a schoolmates of his, and they enthusiastically welcomed him, but in their gayety he took o part. He economized in everything else to have money to spend on books and his first purchases included â€Å"Picturesque America†, â€Å"Lives of the Presidents of the United States', â€Å"The Ang lo Saxons†, â€Å"The English ! ZAL'S SHIP ; m THE SUEZ CANAL [Photograph from IHs album) THE SONG OF THE WANDERER (Translation by Arthur P. Ferguson. ) Like to a leaf that is fallen and withered, Tossed by the tempest from pole unto pole, Thus roams the pilgrim abroad without purpose, Roams without love, without country or soul. Following anxiously treacherous fortune, Fortune which e'en as he grasps at it flees.Vain tho the hopps that his yearning is seeking Yet does the pilgrim embark on the seas Ever impelled by invisible power, Destined to roam from the East to the West, Oft he remembers the faces of loved ones, Dreams of the Day when he, too, was at rest. Chance may assign him a tomb on the desert. Grant him a final asylum of peace, Soon by the world and his country forgotten God rest his soul when his wanderings cease! Often the sorrowful pilgrim is envied. Circling the globe like a sea gull above; Little, ah, little they know that a void Saddens his soul by the absenc e of love. Home may the pilgrim return in the future,Back to his loved ones his footsteps he bends; Naught will he find but the snow and the ruins, Ashes of love and the tomb of his friends. Thou must seek other pasturcis, Stranger thou art in the land of thy birth, Others may sing of their love while rejoicing; Thou once again must retra verse the eartli. Pilgrim, begone! Pilgrim, begone! Nor return more hereafter, Dry are the tears that a while for you ran, Pilgrim, begone! and forget thy affliction. Loud Uughs the world at the sorrows of man. J8 Revolution† and other indications that then, as he said later, â€Å"the free peoples interested him most. The affectation and love of display of some of his countrymen disgusted him and at the same time convinced him of a theory he later declared in regard to race This same disgust, he reasoned, is felt toward the ostentatious new rich and the braggirt self-made man, only these when they come to their senses are no longer distingu ishable from the rest of the world while the man of color must suffer for the foolishness of his fellows. So he who by nature was little inclined to be self-conceited, boasting or loud came to be even more unaffected, simpler in dress and reposeful in manner as he tried to ake lymself as different as possible from a type he detested. Yet this was at no sacrifice of dignity but rather brought out more strongly his force of character. His many and close friendships with all who knew him, and that his most intimate friends were of the white race, (one of his Spanish jailers even asked to be relieved of his charge because the association was making him too prejudice. fond of his prisoner) seem to show that Dr. Rizal's theory was right. One day, after an association aimed to help the Philippines had gone to pieces because no one seemed willing to do anything unless he were sure of all the glory, some f the students met in an effort to revive if. The effort was not successful and then Riz al proposed all joinino- in a book, illustrated by Filipino artists, to tell Spain about the real Philippines. The plan was enthusiastically received but tho there was eagerness to write about, the â€Å"The Pilipina Woman† the other subjects were neglected. Rizal was disappointed and dropped the Then he came across, in a second-hand booka French copy of â€Å"The Wandering Jew† and bought it to get practice in reading the language. The book affected him powerfully and he realized what an aid to the Philippines such a way of revealing its wrongs ould be, but he dreaded the appearance of self-conceit in announcing that he was going to write a book like subject. store, Eugene Sue's. idea of writing So he said nothing to any one, yet the NoU Me Tangere was constantly in his 19 mind from the night in January of 1884 when he finished the French novel. During his stay in Madrid, Dr. Rizal waa made a freemason in Acacia Lodge No. 9 of the â€Å"Gran Oriente de Espaiia† at whose head was then Manuel Becerra, later Minister of Ultramar, or Colonies. Among the persons with whom he thus became acquainted were Manuel Ruiz Zorilla, Praxedes M. Sagasta, Emilio Castelar and VictorHowBalaguer, all prominent in the politics of Spain. ever slight the association, it came in the formative period of the young student's life and turned his thoughts into He no longer constructive lines rather than destructive. thought only of getting rid of Spanish sovereignty but began to question what sort of a government was to reAt Barcelona he had seen the monument of place it. General Prim whose motto had been â€Å"More liberal today than yesterday, more liberal tomorrow than today† yet he knew how opposed the Spanish patriot had been to a Spanish republic because Spaniards were not prepared for it.So he resolved to prepare the Filipinos and the compaign of education which he saw being waged by Spaniards in Spain Rizal thought would be no more unpatriotic or anti- Spanish if carried on by a Filipino for the Philippines. Already he had become convinced of one political truth which was to separate him from other leaders of his countrymen, that the condition of the common people and not the form of, Uie government is — the all-important thing. From Madrid, after a short trip thru the more backward provinces because these were the country regions of Spain and so more fairly to be compared with the Philippines, Dr.Rizal in 1885 went to Paris and continued his medical studies under an eye specialist. Association with artists and seeing the treasures of the city's rich galleries also assisted in his art education. For the political part Masonry again was responsible. The Grand Orient of France was not recognized by the Spanish Masonry of which Rizal was a member but held relations with a rival organization over which Frof. MiMoray ta presided. So in Rue Cadet 16 he was initiated into this irregular body which had been responsible for the Fren ch Revolution and, because it did not re- guel 20 Dr. Rizal's Library hown here makes the Of the open volumes first is in German, next Site's ‘^Wan- Attother small case with those half reinaining of his books. Goethe† s † Wilhelni Meisttr†' and the third a â€Å"The Lives of the rlering Jew†' edit ion # of finely illustrated Spanish Presidents of the United St a ( EXPEDIENTK (7 ^? rother knew of the insurrection, tho the use of the thumbscrews and hanging him by the arms had taken place in Manila just after Dr. Rizal had sailed for Spain. In those days a prisoner was compelled to testify against himself, and the Doctor answered very frankly except Avhere othesrs ere concerned. The use of symbolic names among his Masonic acquaintances made jt possible for him to say in many cases that he did not know any one of such a name. At other times his memory was made the excuse for not caring to answer, but where it concerned himself there were no subterfuges. T he man whose word was so sacred to him that he would not take any of the many chances to escape offered during his years in banishment disdained any attempt at deception. *^ He had said that his conscience was clear and in his trial he seemed only anxious that his real position shall be understood. In act he asked permission to address a proclamation to the rebels in the field who had been deceived into insurrection by the fraudulent use of his name, and when it was read by the prosecutor that zealous official added it as him only -by another proof of disloyalty. It urged that tbey disband now, for they were unfitted for independence and should first educate and fit themselves before they attempted to There was no cringing or denying separate from Spain. Riof responsibility but neither was there any bravado. zal's additions to his defense were as clearly reasoned and dispassionate as tho he were debating with a friend nd not on trial for his life. No time was lost in convicting him nor in confirming the military court's decision but he was sentenced to be shot on December 30, 1896. Just after Rizal became aware of his sentence to death but before bis transfer to the chapel he wrote the poem now f amors as â€Å"The Final Farewell. † It was copied on a small sheet of notepaper, folded lengthwise into a narrow strip and then doubled and wedged inside the tank of a little alcohol lamp on which his cooking in the cell had been done. At the farewell to his sister Trinidad while in the chapel he said: â€Å"I have nothing to give you as a ouvenir except the cooking lamp Mrs. Tavera gave me and then so the guard might not while I was ii^ Paris understand he said in a low tone, in English, â€Å"There is something inside. † The lamp was taken with his other belongings from the fort and it was not until the night of the second day after his death that it was deemed safe to investigate. Then when the verses were found they were immediately copied and the copy without comment mailed to Hong Kong. There they were published. But Rizal had time to polish the poetry a little and thru another channel safely sent the revised poem so the morning after his death opies of it were found on the desks of prominent Filipino > † sympathizers. He had been a prisoner in Fort Santiago, at first â€Å"incomanicado† in one of the dungeons and later in a cell on the ground floor. After his sentence he was removed to the fort chapel with troops on guard in the courtyard in The military chaplains offered services which front of it. â€Å"My own â€Å"Of all of â€Å"My own idolized Native Country, my sorrows the saddest, Philippines, â€Å"Hear now my my beloved! adieu, ray last farewell! 40 â€Å"Behold â€Å"My all for parents, thee my I am leaving, friends long beloved! â€Å"I go where no slaves are in bondage, No hangman, nor cruel oppressor, â€Å"Where faith does not justify murder, â€Å"And God is the Ruler Eternal. â€Å"A dieu, Oh my parents and brothers, â€Å"As part of my soul here remaining, â€Å"Ye friends of the years of my childhood, â€Å"And of the dear home lost forever! â€Å"Give thanks unto God, that already â€Å"I rest from the day's toil and trouble. â€Å"Farewell unto thee, gentle stranger, â€Å"My friend â€Å"Farewell, â€Å"Oh weep and all my joy thou wert ever! ye beings beloved! not, for death *L is but resting! he courteously declined but later Jesuits came, from iiia old school, whom he warmly welcomed. These brought a ittle wooden image of the Sacred Heart which as a schoolboy he had carved with a penknife during playtime and had put up inside the door in the dormitory. During all the tweTity years it had stayed in the same place for Rizal was not only the favorite of his fellows as a student but had remained the hero of the Ateneo boys up to that time. The recollection of his happy school days brought up memories of when for his exemplary conduct he had been a le ader in the Marian Congregation, and of the verses he had written in honor of the Virgin. A retraction was required by the Archbishop before he ould receive the consolations of his religion and several forms were proposed. Practically every victim of political persecution had left a retraction couched in such language that its spontaneousness was always questioned. The one dictated for Rizal was no exception and the Jesuits knew he would never sign it so they substituted a form of their own, giving what was essential for reconciliation with the Church and worded in a way that would not recall the differences Rizal had had with some of its minis- With its ideas the prisoner was satisfied but he very reasonably argued that unless in his style no one ould believe that he had changed the habit of a lifetime in its last moments. To this request the Jesuits say they agreed and the retraction was re- worded by him. Unfortunately the original has been lost and that it was ever made was disp uted, at the time it was first pubNo one of his family was permitted to see it. lished. Nevertheless the attending circumstances all argue in Strongest of all is the favor of its having been made. testimony of the Jesuits who were not mixed up in the politics of that time when church and state were so interwoven that it was argued that no one could be a good Catholic who was not a good Spaniard.Two copies, differing only in phraseology, have been published. Of these the one telegraphed to Madrid and published in â€Å"El Imparcial† on December 31st, 1896, seems to be more Rizal's style and is free from those for- ters. 4;i mal church terms which he would have been likely to nothing he could not have sfgned in when he was expressing his religious views to Dapitan Father Pastells. But th^n a political recantation as well as a religious reconciliation was desired. avoid. Tliere The is in it retraction reads: I want to live and â€Å"I declare rayself a Catholic. I retract with all my heart whatdie as a Catholic. ver I have said or written or done against the Church and our Lord Jesus Christ. I give up Masonry which is an enemy of the Church. † â€Å"The head of the diocese may publish this retrac tion, which I make of my own accord, to repair as as may be possible the scandal caused by May all men forgive writings and by my acts. for the injury which I have caused to many. † far my me After his confession Dr. Eizal was married to Josephine Bracken, the adopted daughter of a Hong Kong retired engineer who had come to Dapitan to see if there was any cure for his lost sight. Rizal had fallen in love with he girl, who was ten years younger than himself, and had asked her to stay in Dapitan until they could be married but tho authorized by law there was no provision in the Philippines fqr civil marriage and so there was no chance for the ceremony until this reconciliation with His wife, the daughter of an Irish sergeant the church. in the British army in India and, to judge by her features, an Indian mother, was also of his faith. The belief that Mrs. Rizal was an Eurasian is^ borne out by the fact that she was educated in the Italian convent of Hong Kong which has so many of that mixed Her adopted mother, Mrs.Taufer, from whom blood. she took her middle name of Leopoldine, was Portuguese, and thru her knowledge of that language she found Spanish easy to learn. If she had not known Rizal personally she at least ticing medicine in knew of him while Jje was prac- Hong Kong. It was now morning and after a short interval the march to the place of execution, on the Luneta, was begun, on foot and with a heavy escort of soldiers. 44 In the same place where the three priests had been 1872 and where his very- very-great-grandfather had his rice store, two centuries back, beside a bastion of the same name he had given to Kalamba in the novel or which he was dying, Jose Rizal with a pulse that beat as naturally as ever was shot by Fili pino soldiers behind whom stood Spanish soldiers to see the order was unhesitatingly obeyed. The request that he might not be shot from the back because he was neither traitor to Spain nor to his own country was refused. A powerful effort of the will in falling led the victim to turn himself so as to fall with his face to the sky. So the Spanish soldiers saw hira as they filed past his dead body and the cheers for Spain and the triumphal music of the band as it played the March of Cadiz did not prevent a feeling of admiration for the brave man.Spain's was a brief triumph, for tho the first killed in anniversary of his death was celebrated by desecrating his grave, the second found it decorated, and each sue ceeding year has seen an increased importance given* to the day which has become the great holiday of the Philippines. The martyr's body was put in an unmarked grave in Paco cemetery but a way was found to have a small marble stone, bearing his initials in reversed order, dropped in with the un coffined remains Within less than two years, on the first day of American occupation, the body was raised for a more decent interment and tbe marble slab rests under a cross bearing nly the date â€Å"Dec. 30, 1896†. The ashes have since been put in an urn of Philippine woods carved by the skillful hands of Dr. Rizal's instructor in carving, and will be finally deposited in what will be by far the finest of Manila's monuments, the P100,000 memorial which is to mark the place where he gave his life for his country. His widow joined the insurgents at Cavite, and later returned to Manila and then to Hong Kong where in 1898 she was married to a Filipine ^tudent from Cebu. She taught in the public schools of Manila in 1901, and in the following year died in Hong Kong and is buried there inRizal's Execution. (Courtesy of Mr. 46 Dantas) the Catholic part of Happy Valley cemetery beside the monuirjent of her adopted father, George Taufer, the blind man, who was an Ame rican. him but a year, but his and not long ago refused a proffered pension from the Assembly with the statement that she did not believe in paid patriotism and was content that her son had done his duty. Of the numerous Rizal relatives there seem to be none in politics but all are industrious and seeking to bring Dr. Rizal's fatlier survived mother still lives about the independence of their country in the way their istinguished kinsman recommended, working to increase its wealth and availing themselves of every opportunity for education. A new province bears Doctor Rizal's name, his picture appears upon the most generally used values of postage stamps and paper money, every town in the Philippines has its Rizal Street or Rizal Square, Manila has a flourshing Rizal University, a Rizal Ateneo and a Rizal Business College, and his birthday is getting to be observed as well as the day of his death, but Filipinos are forget- I ;* B -i I f t f Former Grave ‘ † of Dr. 47 â₠¬ ¢ Ris&l â€Å"i